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Research papers
Chinese gen Y: The generation of opportunities
This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
Research papers
A mobile discovery to reveal the passions of Chinese youth
ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
Research papers
Indonesia's new path to purchase and it's all mobile
In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
May 19, 2016
Research papers
Entertainment landscape across generations in Latin America
HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...
Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016
Research papers
Behind the curtain
We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...
Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena DÃaz Alarcón
Company: Trendsity SRL
April 13, 2016
Research papers
Beauty in the box
Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....
Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
April 13, 2016
Research papers
Consumer understanding in the age of entrepreneurship
Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...
Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
April 13, 2016
Research papers
Adding the sparkle to immersion research
The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Colleen Ryan
Company: TRA
November 18, 2015
Research papers
